Experience

16 roles · 1990–Present

Founder

BlueInstinct

2020 – Present

  • Founded BlueInstinct in 2020, a Spanish holding company operating across custom software development, strategic consulting and real estate operations.
  • Builds and operates web and mobile products, including Maestro, SoftwareSpec.ai, Satovia, Migrate.es, and language-learning, emergency-preparedness and evidence-capture apps.
  • Custom software development
  • Strategic consulting
  • Real estate operations

Fractional CTO

Mobilemo Inc. / Kustom360

September 2020 – Present · Philippines

  • Optimized operations and technology stack, leading to a successful investor entry in 2023.
  • Leads the technology modernization and market expansion of a SaaS field service management platform.
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  • Roadmapped product evolution for international markets while providing hands-on technical leadership.

Fractional CTO

ZQR

September 2024 – Present · Philippines

  • Directs the migration and product enhancements for the ZQRDocs SaaS platform.
  • Migrated the project from an outsource organization into an internal development team.

Independent Board Member

iRemit Incorporated

September 2020 – March 2023 · Philippines

  • IT Committee Chairman
  • Bids and Awards Committee Member
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  • Advised the company on information technology policies, decisions, and product strategies.

Principal Consultant and Senior Partner

ProAct Business Solutions Philippines

July 2018 – March 2020 · Philippines

  • Served as a management consultant leveraging proprietary knowledge to enhance client businesses.
  • Client projects: MCSI Philippines - Assistant General Manager, PT&T Philippines - Sales Enablement Trainer

Senior Consultant

Octal Philippines Incorporated

August 2018 – 2020 · Manila, Philippines

  • Spearheaded marketing and sales for data-center products and services.
  • Managed the company's digital marketing efforts.
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  • Client projects: Managed Service Desk software for PT&T Philippines.

Client Partner for Enterprise Services

Dimension Data

January 2016 – August 2017 · Philippines

  • Managed solutioning and sales for large and complex IT outsourcing and managed services offerings in the Philippines.
  • Member of the management team and helped oversee the P&L of deals.
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  • Client projects: managed IT outsourcing for Burger King Philippines

Director for R&D

Stratpoint Technologies, Inc.

October 2009 – December 2015 · Philippines

  • Key contributor to company achieving $3m annual revenue, and growing organization from 25 to 120 employees.
  • Oversaw the mobile development line-of-business and participated in management committee decisions.
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  • Pioneered the company's shift toward mobile app development, establishing them as a leader in the country.
  • Led key client-selling activities for mobile services, securing multiple multi-month contracts with foreign clients.
  • Client projects: Phunware - mobile and QA team, LifeTrak - smartwatch, Mindjolt Games - multi-game app, Trazzler - UX design, etc.
Earlier career 8 roles · 1990–2009

General Manager

Xepto Computing, Inc.

March 2009 – September 2009 · National Capital Region, Philippines

  • Managed startup operations and developed offerings around thin client computer hardware.

Director for Research and Development

Pultorak & Associates, Ltd.

2005 – 2008 · United States, Philippines

  • Contributed to the achievement of $1.8m revenue in 2007
  • Provided full-time management for R&D operations in Manila and oversaw IT infrastructure to support client engagements.
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  • Managed the development of all certified ITIL courseware offerings.
  • Helped re-establish the firm into one of the leading second-tier provider of ITIL training and consulting services in the US, landing a preferred vendor status in Microsoft
  • Client projects: Microsoft employee on-boarding program, Microsoft Service Management Assessment Tool, Microsoft Operations Framework - Service Management Assessment and Service Improvement Project.

Managing Consultant

TechFactors Incorporated

February 2005 – April 2005 · Philippines

  • Part-time operations manager
  • Ensured urgent completion of courseware books and multimedia assets.

Senior Consultant

Bayantel Telecommunications

July 2004 – October 2004

  • Provided operational management for three sections of the IT department.
  • Resolved performance and reliability issues for the Microsoft Exchange email infrastructure
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  • Deployed a new helpdesk and project management application

Entrepreneur in Residence

Narra Venture Capital

February 2004 – June 2004 · Philippines

  • Conducted due-diligence for a potential technology investments.
  • Evaluated pitches and participated in venture-capital and startup events.

Co-founder, CEO and CIO

Philippine and Scandinavian IT Services, Inc.

July 2001 – December 2003 · Philippines, Denmark

  • Launched one of the first outsourcing company on dynamic websites using custom-built CMS running on PHP.
  • Established and managed company operations.
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  • Clients: Danish Foreign Ministry in the Philippines website, CC-Jensen Denmark, Harriskern Enterprise Computing Institute
  • Corporate Strategy
  • Innovation Leadership
  • Business Development
  • Selling Skills
  • Project Management
  • Client Management
  • Human Resource Management
  • Software Outsourcing
  • PHP Programming
  • UI Design

Co-founder, President and CIO

AKAsia Services Corporation

July 1996 – July 2001 · Philippines

  • Achieved over $1m in annual revenues, with over 1,500 corporate clients in the Philippines.
  • Established one of the first VAS in the Philippines.
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  • Pioneered high-volume fax-over-the-internet services in partnership with FaxSav / Mail.com.
  • Managed back-office operations and developed IT infrastructure for client billing, customer service, and sales management.
  • Corporate Strategy
  • Innovation Leadership
  • Business Development
  • Selling Skills
  • Project Management
  • Client Management
  • Human Resource Management
  • PHP development
  • Internet VAS
  • Ticketing Systems

Services Specialist, Services Marketing Representative

IBM Philippines

October 1990 – July 1996 · Philippines

  • Developed and sold new services offerings around IT systems management.
  • Performed hardware support and maintenance of mainframe computer systems.
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  • Clients: McDonald's Philippines, Bangko Central ng Pilipinas
  • Awards: Chairman's Award, several Sales and Services awards
  • Consultative Selling
  • Services Offerings Development
  • Business Development
  • IT Outsourcing
  • Account Management
  • S360 / S390 Mainframes Hardware Maintenance
  • Helpdesk Consulting
  • IT Service Management

Contact

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